Targeting Opportunities In The Canadian Market

Our Team:

Mark Blumenthal


Recognizing food trends were significantly changing with the emerging natural foods market poised for growth, Mark established Integra Sales and Marketing in 1992 after 12 years of experience in the Canadian mass-market food industry. As one of the original Natural Food Brokerages in Canada, his managerial style evolved Integra towards a corporate culture of providing personal, vendor specific attention and while evolving his expertise in growing the brands we represent.

Nichole Hastings

Brand Manager

Nichole has more than 20 years industry experience that encompasses nearly every channel of the industry including a family owned and operated health food store; major U.S. distributor; major industry manufacturer; NNFA (now Natural Products Association) Regional Director; and Citizens for Health industry & regulatory liaison.

Nichole is our key go to person with a passion for our industry and the success of excellent brands. She is Integra’s liaison between our Brands, distributors, retailers and our team providing product & market knowledge, information and communication as well as administrative and sales support to optimize our vendors marketing and sales growth.

Steven Liberman

Strategic Marketing Manager

Steven brings more than 20 years of advertising, marketing and business development experience including strategy, product marketing, product distribution and event promotion and sponsorship projects with major natural products brands. Steven’s cross-border experience assists in Integra’s US clients’ penetration of the Canadian market more efficiently. Steven is a recipient of the Foundation of Entrepreneurship Award (Canada) and is an MBA graduate from Michigan State University.

Ed Core

Key Account Manager

Western Provinces

Ed has been in the natural products industry for over 18 years working with many of the natural product manufacturers, retailers, a Western Canadian Natural Products Broker, and one the leading before starting his own successful brokerage business in Western Canada. Ed Core has partnered with Integra on many key brands providing consistent, coverage across Canada for both Integra Brand Management and Ed Core Marketing. Ed’s very personalized attention and creative marketing approaches, takes brands others have been unsuccessful with to great success.

Enrico Trevisan

Key Account Manager


Enrico brings to Integra over 9 years in the natural products industry. Enrico has built strong, ongoing relationships owners and buyers of our leading health food stores and key grocery accounts in the Ontario market and servicing them on vendor’s product knowledge, brand awareness. Enrico has also developed great relationships with key distributors. Passionate about the industry and the sense of accomplishment from selling, merchandising and educating store staff, Enrico’s selling style is magnetic along with the results he achieves in the territory.

Sylvain Marchand

Key Account Manager


Sylvain brings over 15 years of experience in the Natural product trade to Integra along with his savvy sales and marketing skills. Having worked for various Quebec based natural distributors and leading retailers, Sylvain has built solid relations with key retail accounts (both natural and grocery) in the Quebec natural Food channels. He works closely and diligently with vendor marketing and promo budgets with the goal of securing the best sales results in the territory.

We have an experienced team of Brand Ambassadors that educate retailers and consumers about our brands at Trade Shows, Consumer events and in-store product demonstrations.